Marketing
SOCIAL MEDIA MARKETING
Build, grow and manage brands online.
COURSE INFO
Learn how to build and grow brands through social media using strategy, content and community. Students will learn how to understand audiences, develop brand positioning, plan content, manage social media platforms and create campaigns that support real business goals. The course also introduces content strategy, copywriting, community engagement, analytics and performance measurement. Through practical projects, students will learn how to plan, execute and evaluate social media campaigns while building work they can present to potential employers or clients.
- Track
- Marketing
- Level
- Beginner
What you'll learn
- Understand the fundamentals of social media marketing.
- Identify and understand target audiences.
- Develop brand positioning and social media strategies.
- Create effective social media content and copy.
- Build and manage content calendars.
- Manage and engage online communities.
- Plan and execute social media campaigns.
- Use analytics to measure content and campaign performance.
- Create reports and use insights to improve marketing decisions.
- Build a portfolio-ready social media campaign.
Who this Course is for
- Beginners interested in Social Media Marketing.
- Aspiring Social Media Managers and Digital Marketers.
- Content creators who want to understand marketing strategy.
- Entrepreneurs who want to grow their brands online.
- Freelancers who want to manage social media for clients.
Prerequisites
- No previous marketing experience is required.
AVAILABLE COHORTS
No upcoming Cohort has been announced yet.